Twice in the last week I have received emails from the NY Times advertising a special 80 weeks all access for $0.99. That is roughly 13 cents a week. Sounds like a good deal. But, after the 8 weeks, ir will rise to the $30+ per month.
Your digital deliver options are too expensive. I would probably pay $2.50 a week ($10 a month or $120 a year) for your iPad and browser all access. I do want to pay you for the information you provide, it is just that at near home delivery prices for the dead tree version, you are expecting too much.
I am sure that the low uptake rate on the full access version of the digital offering is due to your pricing structure. If you ever decide to get realistic in your pricing, let me know and I will likely subscribe.